Notice: wpdb::prepare was called incorrectly. The query does not contain the correct number of placeholders (2) for the number of arguments passed (3). Please see Debugging in WordPress for more information. (This message was added in version 4.8.3.) in /home/absporth/public_html/wp-includes/functions.php on line 4992
Football Fest 2016. – AB Sport

Football Fest 2016.

Home Football Fest 2016.

Football fest

HNTV reportaža: FOOTBALL FEST 2016

MAIN GOAL: Bring all football fans in the region to one place and make a football spectacle!

ABOUT FOOTBALL FEST

Football Fest is a specialized exhibition dedicated to football. Our desire is to attract fans of the most important secondary thing in the world in South-Eastern Europe (and beyond) to exchange experience, knowledge and contacts while presenting their products, services and projects. Football Fest consists of Conference, Expo and a Fun Zone.

WHAT HAVE WE DONE?

We managed to create a 4-day football spectacle at Zagreb Fair and attract visitors from the entire region. Nearly 16,000 visitors came through our entertaining three pavilions and left the Expo with a smile on their face.

FOOTBALL FEST CONSISTS OF:

1. Conference

We gathered business and sports business professionals from the entire region, as well as some worldwide-known sports marketing experts, inside Zagreb Fair Congress Hall for a two-day conference.

37 speakers set foot on Football Fest Conference stage

150 guests were in attendance during official opening of Football Fest Conference

8 different football-related topics were discussed during Football Fest Conference

2. Expo

Three pavilions or a little bit over 3500 m2 of Zagreb Fair were just enough to accommodate 75 exhibitors that hailed to Zagreb from all over the world (Croatia, Slovenia, Hungary, Pakistan, Italy, Netherlands, etc.).

3500 m2 of exhibition space

16000 visitors during a 4-day event

80 exhibitors at Football Fest Expo

3. Fun zone

We had to keep our 10,000 visitors of Football Fest entertained at all times and keep them wating to come back for more. For that reason, we placed various football related activities throughout the entire exhibition space.

15 football related games and activities throughout Football Fest Expo

5 tournaments were played at Football Fest

1286 contestants participated in Football Fest tournaments

Online promotion

We used Football Fest official website (footballfest.eu) and official Facebook page (facebook.com/footballfesteu) as base for online promotion on growing platforms (in our region) such as Instagram and YouTube.

Offline promotion

Entire country, with focus on Zagreb, host city of Football Fest, was covered with posters, city light posters and billboards.

Media partnerships

We created a story that was covered by 33 national and international media, as well as 3 national TV stations, 2 regional sports TV channels and 4 other TV networks.

There were over 70 press releases (unfortunately for our English readers, all of them were in Croatian) from October 25-30 on various news and sports websites in Croatia and surrounding countries.

Graphics and visuals

Visuals were created to get people’s attention and to get them to think and get excited because such an event is happening in their country.

Graphics and visuals

Visuals were created to get people’s attention and to get t

hem to think and get excited because such an event is happening in their country.

Branding of Zagreb Fair

We branded the entire Zagreb Fair area, including Zagreb Fair Congress Hall, with banners containing the Football Fest logo (property of Overtime) and our partners’ logos.

Sponsorship activations

With help from the host of our entire fun zone program, and in cooperation with our sponsors and partners, we created entertaining content to engage all visitors of Football Fest on a daily basis.

Project ambassadors

In events such as Football Fest, former footballers and coaches can help engage more participants. Famous former Croatian football coach Miroslav Ćiro Blažević, and former players Dario Šimić and Aljoša Asanović supported Football Fest and emphasized the importance of such events for our region. Coach Blažević and Dario Šimić also visited the event themselves.

See you next year!

“Bio je spreman za akciju 24 sata. Podučavao je i nove kadrove. Vrijedan, smiren i usredotočen, ostavlja dojam komunikativne osobe. Tijekom 19 godina u Savezu, svi zajedno, nastojali smo što bolje obavljati nogometne zadatke. ”