Sports marketing as a business function refers to the concept of demand for sports products and services and the concept of satisfying this demand.
AB Sport provides following comprehensive services:
- contract representing sports subjects (sports organizations and individual athletes) in the negotiation of sponsorship rights and obligations with companies, potential sponsors in the business sector
- the use of sport and athletes to promote consumer products
- marketing sports products
- marketing sport as a product
- branding
- digital marketing
- promotion
- engaging fans and fan groups
- merchandising / trade in goods
- marketing operations
- selling sponsorships and research
- making sponsorship packages
- advertising on sports grounds and facilities
- rental of advertising space on sports grounds and facilities (stadiums, halls, courts, etc.)
- selling advertising space to specialized advertising agencies and corporate advertisers
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